Mystery Diagram

I found this in a file. Clearly not the file in which it belonged. I think I designed it but I'm certain I did not invent it. Pointers to that person would be gratefully received.

I'm also trying to decide what "Social Media, Good & Bad" means, and what I think of it.I suspect I had points to make about the polarities of engaging in social media. It may have been a draft image for a long-ago workshop about the use of social media by independent practitioners. Knowing my own habits, it may have been an opening line in my explanation of why "if you build it they will come" is not a reasonable assumption.

Other meanings, maybe? 

I'm open to suggestions.